LAS VEGAS--(BUSINESS WIRE)--April 6, 1998--NDS today launched MediaStorm, an easy-to-implement and low-cost entry data broadcast system for digital broadcasters.
Fully compliant with Internet and DVB SI-DAT standards, NDS MediaStorm delivers a transparent link between the broadcaster and its customers. MediaStorm broadcasts data via a set-top box to a personal computer (PC) that is equipped with a low-cost card. In a local area network (LAN) environment, the data is distributed over the network to selected PCs. MediaStorm also provides a fast and efficient method of LAN bridging to interconnect multiple LANs spread across a country or continent.
"Broadcasters can use MediaStorm in many different ways to increase revenues and gain new customers," said Dr. Abe Peled, CEO of NDS. "MediaStorm brings new market opportunities to broadcasters by enabling them to offer electronic data, multimedia and video services, as well as delivering Business TV to the desktop. The system can also be used by broadcasters to provide a bureau service for content owners and producers who want to maximize their revenues, or to companies who need to transmit large amounts of electronic data quickly and securely."
With the launch of MediaStorm, NDS has two data broadcasting solutions. Digital broadcasters and content owners can now choose the best solution for their existing equipment, and the audience and type of data services to be offered. The following table is a guide to the markets that DBN and MediaStorm address : -0-
Existing Equipment Services Size of Audience Offered ---------------------------------------------------------------------- Data Broadcasting None Consumer& Continent-Wide, Network(DBN) Business Large Audience ---------------------------------------------------------------------- MediaStorm Existing Digital Business to Small to Medium Broadcast System Business Sized Audience ---------------------------------------------------------------------- -0- NDS MediaStorm is perfect for a wide variety of applications, including: -- Franchise Operations -- A low-cost mechanism for any organization with a large number of locations distributed over a wide geographical area to share information, video and data so that each franchisee receives the data instantaneously. -- Business Television -- A cost-effective solution for business TV operators to distribute data and services to clients' existing PC networks. -- Corporate Data Delivery -- A reliable method of distributing information, software updates and data over a continent-wide area, quickly and efficiently. -- LAN Bridging -- A cost-effective method of connecting LANs distributed over a large geographical area. -- Turbo Internet -- A service which is highly attractive to users who need a fast and reliable Internet connection.
-0- NDS MediaStorm broadcasts data using the following methods :
Unicast Mode. Unicast means that data is transmitted following an individual customer's specific request for electronic data. This could be the contents of an Internet site (Turbo Internet), for software or any digital property such as a film or a piece of music. The downlink server examines its cache, if the requested data is present, it is transmitted to the customer. Otherwise, the request is relayed to the uplink server and the data is transmitted either immediately, or if necessary, after being refreshed or retrieved.
File Reliable Multicast Mode. A reliable store-and-forward multicast system. Files reside in the uplink server's file system and are multicast. This mode could be used for company-wide distribution of video and data, such as the CEO's corporate address or an e-mail newsletter.
Pipe Reliable Multicast Mode. NDS MediaStorm uses this mode to transmit data over a specified bandwidth pipe while providing data reliability. One of the uses of this mode is to provide a fast and reliable EDI link between two companies.
Carousel Mode. A carousel repeatedly re-transmits data at pre-set intervals. A return path is not required, as any lost packets are filled by later transmissions. This mode is especially useful for bulk delivery of popular data in off-peak hours, such as top-selling software packages and electronic newspapers.
Streaming Mode. This mode is used for the transmission of real-time, loss-tolerant information such as audio and video. Streaming mode is suitable for applications such as the delivery of real-time news to the corporate desktop either for packaged news bureau services or for company specific news programming.
CONTACT: NDS Americas Inc.
Lisa Hobbs, 714/725-2548
lhobbs@ndsamericas.com
or
NDS Limited
Margot Field, + 44 181 476 8158
mfield@ndsuk.com
or
The Benjamin Group Inc.
Daniel McKean, 408/559-6090
dmckean@sv.tbgi.com
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